May 9, 2011 – Marketing the Lean Way – Less Cost & More Effective… Continue Reading
Category Archives: LEAN Sales and Marketing
A Lean Approach to Sales and Marketing – Podcast
October 17, 2011 – A Lean Approach to Sales and Marketing (Part 4 of 4) October 03, 2011 – A Lean Approach to Sales and Marketing (Part 3 of 4) September 26, 2011 – A Lean Approach to Sales and Marketing (Part 2 of 4) September 19, 2011 – A Lean Approach to Sales and… Continue Reading
Even the Sidewalks Count
I guarantee that there is somebody else selling what you are selling or at least something that can be substituted for what you are selling. Today it is taken for granted that your business will operate at an expected level of service; standing out means a lot more than simply providing your product and service… Continue Reading
If the Pen is Mightier than the Sword, How Effective is Blogging?
It was in 1839 that English author Edward Bulwer – Lytton first coined the phrase, “The pen is mightier than the sword.” Almost two centuries later that phrase has never been truer. Today writing is one of the most effective techniques that you can use as a small business owner to build both visibility and… Continue Reading
What Do You Mean Your Company’s Never Been in the Paper?
Everyone would like positive PR for their business. Using public relations is perhaps one of the most effective Lean Sales and Marketing techniques to generate interest in your business. What do I mean by Lean Sales and Marketing techniques? Lean is an approach to doing business focused on the reduction of wasteful activity. It means… Continue Reading